Prestige Pedals

Overview

Prestige Pedals is a health and lifestyle brand that focuses on helping individuals live a healthy lifestyle by doing regular outdoor cycling. When Prestige pedals approached us to work on their branding, we saw the opportunity to position the brand in the most unique way possible, leveraging on key pillars of the brand.

Role

When collaborating with Prestige pedals, we focused on the end-to-end Branding from Brand strategy to Brand identity.

Challenge

Having conversations with the client, we discovered an opportunity to create a brand that speaks to the potential audience. We had to come up with a brand identity that captures the essence of Prestige Pedals and what it was trying to do - helping people live a healthy lifestyle.

Solution

We began with a brand strategy workshop to define its positioning, mission, and visual identity. This led to a fresh, modern brand with a new logo, typography, colour scheme and some brand mockups.