Housewives Cooking

Overview

Housewives Cooking is a private culinary and food delivery service that offers private cooking for individuals who seek to enjoy homemade cooking. It prides itself on delivering quality and healthy delicacies to its customers.

Role

We were tasked with recreating and revamping the client's existing brand identity, from logo design to brand visuals. We collaborated effectively with the client.

Challenge

Housewives' cooking needed a fresh brand identity that conveyed the essence of homemade meals. We were faced with the need to rebrand the visual identity to stand out.

Solution

To address this challenge, we carried out in-depth research to understand how we could use design to re-establish its brand identity. We looked at existing and similar brands to make references, we also created a moodboard to help the team ideate and iterate on ideas and concepts.

With this, we were able to craft out a unique brand logo and identity that captured the essence of the homemade meals. We also developed a vibrant colour palette of Reds, Greens, and Yellows that resonated with health and clean meals.